Content marketing means creating original content and sharing it in order to promote your business. The content can take on different forms such as blogs, articles, press releases, photographs, video, logos, and more.
What is Content Marketing?
Content marketing means creating original content and sharing it in order to promote your business. The content can take on different forms such as blogs, articles, press releases, photographs, video, logos, and more.
Is your agency able to produce digital creative that meets your clients’ branding guidelines? Is there an extra cost for this?
Yes. This is performed in-house, at no additional cost outside of the agreed upon content development scope between the 144 Communications and our clients.
Does your agency specialize in content marketing? If so, please elaborate on specific deliverables your agency is able to write/create on a client’s behalf.
Yes.We’re experts in developing and deploying content marketing campaigns for our clients.Specific content deliverables include, but are not limited to: owned blog content, earned blog content placement, infographics, white-papers, photo edits, video edits, landing pages, webpages, executive interviews, etc.
How would I know if my marketing plan is working?
There are several ways to track your influence on social media. We are strong believers that all social media should lead people back to your website where you can promote your message or product. We can use several analytical tools to track who is going to your website and how they got there.
Does your agency offer video production capabilities? If so, do you work with a contracted partner to produce or do you have in-house resources?
Yes, We offer video production in-house and we often recommend and work closely with local video production contractors and agencies.
What’s involved in creating a content marketing strategy?
A content marketing strategy is a plan for building an audience. Elements of content marketing strategy include establishing objectives, audience personas, a value proposition, content marketing mission statement, a buyer journey map, and plans for creating, promoting and analyzing how content marketing assets and programs perform.
How long will building a website take?
Every website timeline is different and timeline is based on the size and complexity of the website and the resources available to work on the project,
How will people find my website?
Once a website is launched, you need to create a plan to promote your site. We build sites with optimal search engine compatibility and offer full-service digital marketing campaigns and social media campaigns that help your website to be found on search engines.
What is the cost and how do I pay?
The cost depends on the project. We have different pay structures, including Flat Fee and Time and Materials. After discussing your needs we will decide which pay structure works best for you.
How will my site look on tablets and cell phones? Will it be responsive?
We build fully responsive websites that will look great on all devices.
How will people find my website?
Once a website is launched, you need to create a plan to promote your site. We build sites with optimal search engine compatibility and offer full-service digital marketing campaigns and social media campaigns that help your website to be found on search engines.
Will my site be search engine friendly?
Yes! We will optimize your site for SEO (search engine optimization) so that it can be found easily on search engines like Google and Bing. We can also explore digital ad campaigns that will increase your visibility on search engines.
Do I own my website?
In the vast majority of cases, once we have built your site and payment has been made in full, the website is your property.
What are 144 Communication’s design rates?
Our rates depend on the projects and services you need. Give us a call +254 (0) 723 568 617 or send an email to info@144communications.co.ke to discuss the depth of your project and which services you are interested in.
What design services does 144 Communications provide?
We offer creative services that will fit any of your needs. This includes digital, print, presentation or video needs, and also original logos and complete web design.
How long does the process take?
The timeline depends on the project and which services you need. Contact us and we can discuss the depth of your project.
Can 144 Communications help me with printing?
Yes. We can help you decide on paper and help you look for local printers in your area, or you can outsource the whole process to us.
Does 144 Communications work with clients in another country?
Yes, we have worked with clients across Africa and in other countries.
Where do we start and involve clients in the design process?
We always start by thoroughly discussing the details of the project with the client. Essentially mail us the design brief, it can be verbally communicated through a meeting or by having the proper brief of the project. We encourage the client to contribute ideas and samples of items and colors that are liked. Equally important is to understand concepts that the client doesn’t like. When we are satisfied we have enough information to work with, we will begin the project by researching ideas, considering concepts and then laying out design visuals, these will be forwarded to the client for feedback. We listen carefully to our clients feedback and make the necessary changes to the layouts and offer advice on why we arrived at the design conclusions submitted. This process of amendment and re submission continues until the design naturally evolves into its final form.
What if I don't like what you design?
This is rare. Sometimes we hit the nail on the head first time, sometimes it can take a number of discussions and design submissions before the client is happy with the concept. Ultimately we always ensure our clients walk away satisfied and we feel comfortable that we have put out a job to our highest standards within the confines of the timescale, brief and budget provided.